Codename Higher Living
Festival Delights, Digital Buzz
Creative Lead – Driving Campaigns
Project:
Premium 2, 3 and Penthouse Bed Residences with Sundeck, located at the heart of Mulund. Great location, reputable builder, high-end project – all underway!
Challenge:
Wait for possession. Rekhaz offers a premium living experience in a prime location, however, with a completion date in 2025, it faces competition from projects offering near-immediate possession.
Solution: Shifting the Focus
Emphasis on Lifestyle : We moved beyond simply highlighting the project’s premium features. Instead, we focused on the elevated lifestyle Rekhaz will offer residents.
Details Matter: We showcased the project’s finer points, painting a picture of hassle-free living with features that enhance family life, work-life balance, and overall well-being.
Happiness as the Hallmark: The messaging cantered on the idea of Rekhaz fostering a sense of community and contentment.
Targeted Engagement: Reaching the Right Audience
Multi-channel Marketing : We employed a diverse marketing strategy to reach the ideal demographic, adhering to strict brand guidelines.
Gujrati Connection : Recognizing a significant Gujarati population in the area, we incorporated Gujarati communication into the marketing materials.
Sales Office Ambiance : The designed sales office, including the reception, conference room, and outdoor branding, reflected the project’s premium lifestyle theme.
Social Media Powerhouse : Engaging social media content generated qualified leads and supported the sales team’s efforts.
Result:
The well-planned and executed marketing campaign, along with the strategically designed sales office, resulted in a successful launch. The clear communication resonated with the target audience, leading to a steady flow of inquiries and property visits.
